What does percentage growth mean?

Percentage growth means the extent to which a value has increased over a period, expressed as a fraction of 100. It transforms raw numbers into a standardized rate, allowing you to compare improvements across different scales (e.g., comparing the growth of a small business vs. a large corporation).

Formula

Growth = (Change in Value ÷ Original Value) × 100

Worked Example

A startup gains 20 new users (started with 100). A giant corp gains 20 new users (started with 1,000,000).

• Startup Growth: 20 ÷ 100 = 20% (Massive growth)
• Corp Growth: 20 ÷ 1,000,000 = 0.002% (Negligible growth)

Result: Percentage growth contextualizes the raw number "20" to show true performance.